Are You Consistent Monday to Monday?

You're losing influence because you're focused on the wrong person—yourself. What you want to say. How you want to say it. What makes you comfortable. Meanwhile, your listener has checked out. Research shows that messages tailored to specific audiences can increase the effectiveness of communication by up to 70% INK PPT. Influential communicators focus outward, not inward. Here's what that means:

Stop Asking "What Do I Want to Say?"

Start asking "What does my listener need to hear?" Your message isn't about you. It's about them. What matters to them? What keeps them up at night? What will move them to action? When you focus inward, you deliver your agenda. When you focus outward, you deliver value.

Adapt to Their Communication Style

Some people want data and details. Others want the big picture. Some need time to process. Others want quick decisions. Pay attention to how your listener communicates and adapt accordingly. This isn't manipulation—it's respect. When you speak their language, they actually hear you.

Read the Room—and Adjust

Are they engaged or distracted? Confused or tracking with you? Nodding or crossing their arms? Watch for cues and adapt in real time. If they're lost, simplify. If they're bored, pick up the pace. If they're resistant, ask questions instead of pushing harder. Adaptability means responding to what's actually happening, not what you planned to happen.

Prioritize Connection Over Perfection

Stop worrying about saying it perfectly. Focus on whether they're receiving it clearly. Influence happens through connection, not flawless delivery. When you focus outward—on their needs, their style, their response—you build that connection.

Adaptability isn't weakness. It's strategic influence. Focus outward. Adapt constantly. Connect intentionally. That's how you get heard.