3 Steps to Master Storytelling

Every word matters. Every detail you choose to share—or leave out—determines whether your listener stays connected or drifts away. That's the reality of storytelling in business. It's not about being the most creative person in the room. It's about influence. And here's the truth: facts are 22 times more likely to be remembered when they're part of a story LinkedIn (Bruner, Actual Minds, Possible Worlds).

So how do you master storytelling Monday to Monday? Here are three ways:

Make It About Them, Not You

Your listeners don't care about every detail you find fascinating. They care about what matters to them. Before you share your story, ask yourself: Why does my listener need to hear this? What's in it for them? Adapt your narrative to grab their attention and speak directly to their priorities. Your story isn't for you—it's for the person sitting across from you.

Be Consistent in Your Delivery

You can't turn storytelling on and off. The way you show up in hallway conversations is just as important as how you show up in high-stakes presentations. Practice your storytelling skills daily. Pay attention to your eye contact, your tone, your gestures. These non-verbal behaviors speak volumes and determine whether your audience believes you and acts on your recommendation.

Keep It Clear and Concise

A powerful story doesn't require elaborate details or lengthy explanations. In fact, the best stories are focused and direct. Cut the fluff. Eliminate the "ums" and "ahs." Get to your point with clarity and purpose. Your listener's time is valuable—respect it by delivering a story that drives action.

Storytelling isn't a natural gift reserved for a select few. It's a skill you develop through awareness and disciplined practice. Commit to the work. Your ability to influence others depends on it.