3 Steps to Building Your Influence on Social Media

Whether you’re an executive, officer, or individual contributor, how you communicate shapes how others perceive you—and determines your level of influence. While most professionals understand the impact of face-to-face, virtual, and email communication, far fewer realize the power social media has on their reputation.

Too often, people assume social media is a safe zone. But one ill-considered post can compromise your credibility. The good news? Protecting your reputation online comes down to a few intentional habits.

1. Avoid Oversharing
Understand the risks of discussing work-related topics online. Refrain from posting about your boss, employer, or customers. Keep social media a space to connect with those you know—not a platform for controversial debates. While everyone is entitled to their own views, posting about politics, religion, or divisive world events risks creating unnecessary tension. (Pew Research: Americans’ complicated relationship with social media)

2. Be Careful with Clarifications
Misunderstandings happen—even face-to-face. Online, without tone or nonverbal cues, they multiply. If a post creates confusion, resist the urge to clarify in the comments. Instead, address it directly—in person or over the phone. (Harvard Business Review: Digital Body Language)

3. Watch Questionable Content
Humor, memes, and quotes can be fun, but they’re also easily misconstrued. Passive-aggressive remarks or edgy jokes can create unnecessary drama. Don’t give others a reason to question your professionalism or intent.

Social media is a powerful tool to showcase the best of who you are—personally and professionally. When in doubt, edit, edit, and edit again before you post. (Forbes: How social media impacts your professional reputation)

Your accountability challenge: Apply these three steps to every post. Influence Monday to Monday starts with what you share today.